Purley Pillows at 'The 50 Plus Show'
Attending the 50+ Show at Olympia London.
In July Rob and I decided to take a stand at The 50 Plus Show at the famous Olympia Exhibition Centre in London’s fashionable Kensington.
As the name suggests, The 50 Plus Show is a consumer show created for people over 50 years old and was first staged in 2008.
This year’s London show (it is also held in Manchester, Glasgow and Birmingham at other times of the year), held over two days, was divided into three ‘zones’; Health, Wealth and Travel.
Purley Pillows took stand F8 in the ‘Health’ zone alongside some well known charities; AgeUK, Cancer Research UK, Alzheimer’s Society and Alzheimer’s Research UK and others. Other businesses in the health zone included established companies like 3G Dental Clinic, Acibadem Hospitals Group, Cologuard and Promedica 24 along with relatively new enterprises NewMed and Prime Fifty.
The ‘Wealth’ zone included The Pensions Advisory Service, Financial Ombudsman Service and other financial institutions as well as companies offering investment opportunities, like Buy2LetCars, together with estate planners and will writers.
Many tourist offices were represented in the ‘Travel’ zone showcasing tours from Spain to St Lucia and as far afield as New Zealand and even The Falkland Islands. Whether you like cruises or train rides, coach trips or camping, there was something for everyone.
The show was free for the public to enter and was attended by thousands of people.
As an exhibitor, Rob and I were there the day before, delivering our stock and setting up our stand. We had to organize corporate wear, printed cards and payment processing. We were delighted with our new stand graphics thanks to 8signs. After the show ended on the 2nd day, we had to clear unsold stock and empty our stand within a very tight schedule that same evening.
In addition to selling our Bamboo and Memory Foam pillows at The 50+ Show, I was pleased to present The Beducator’s ‘How to Make the Most of 1/3rd of Your Life’ sleep presentation at 3.30pm on each day. My talks were very well attended and enthusiastically received.
We chose to take just one pillow line that has a strong and logical story. Shredded memory foam for pressure relief to combat neck pain and be cool combined with the hypoallergenic, anti-bacterial eco-friendly bamboo outer. We had great fun showing our pillows and sold many.
By combining pillow sales and presenting my talks, we consider the show to have been a great success for us. We raised the profile of our e-commerce business by adding a retail stand and I raised the profile of ‘The Beducator’ with my presentation.
We look forward to our next show.
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